The Dragons Den quartet have been accused of making a £3million blunder – after rejecting a business that has since soared spared since filming.
Sunday night’s episode saw Dr Shane Murnaghan and Mike Fisher offer 10 percent of their business Gravity Life for £25,000 investment.
The product – called Gravity – is billed as a “revolutionary orthopaedic system” which uses “your own bodyweight to gently and naturally release tension to re-align you’re the neck, spine and, pelvis”.
But Deborah Meaden, Peter Jones, Jenny Campbell, Tej Lalvani and Touker Suleyman all turned down the offer.
All cited the lack of independent medical evidence backing up the claims.
Lalvani said: “I am a very evidence based man and I need to see how it works. That’s a problem.”
Campbell added: “I am not going to invest in a product that’s not proven.”
Since the pitch was filmed last year, the company now claim to have the medical research to back up their claims.
And new investment has been secured with the company growing from £200,000 to £3million in less than a year.
They even claim to have been given the royal stamp of approval by HRH Prince Andrew who is a fan of the product.
Other celebrities said to be using the system include Niall Horan from One Direction and Michael Vaughan – Ex England Cricket Captain.
Dr Murnaghan has been teaching and practicing traditional Chinese medicine for over 20 years but following an accident in 2008, which left him with a broken back he decided to use his skills to focus on finding a solution for pain
A source close to the entrepreneurs said: “Everyone was a little surprised that none of the Dragons wanted to invest in their product.
“But they took on board all their comments, and Prince Andrew now uses it as do sports personalities and Military Personnel. The company has just taken off.”